A very young fashion designer who wanted her store to inspire her to create. Our aim was to create such a store for her. Since Vidhita is in her early twenties and because her creations are experimental not only in designs but also with colours, we created a store that was a white canvas for her where she could fill in all kinds of colours and shades without worrying about her attires standing out in the colours used within the interior space of the store.
We wanted to create a focus point within this store. The shape of Vidhita’s store layout is narrow rectangular which meant we had to acquire and use all given walls to its optimum for the usage of racks and hangers for her attires to be hung on. The total area of the store is 1000sqft and is a duplex which meant that if we would have the staircase cut through along the wall side then we would lose a lot of space for her garment display, hence we thought of creating a fairy-tale like spiral staircase that was adorned with Vidhita’s ivory lacework over white PU polish.
As you Enter the store you will see a centre staircase which looks like an art installation with its design by itself and to the left and right are white walls which have rose gold racks looping down from the acrylic mirrored ceiling which doubles up the height of her ground floor.
We tried to use fabrics of Vidhita’s creations as an extension of her work within her space. She works a lot with block printing hence, we took block print wooden moulds and hung them behind her reception and cashier desk from the ceiling and had her prints flowing down her white walls in pastel fabrics that had the block print on them.
Her Reception/cashier facia got divided in grid work by us with each grid having embroidered brocade and lace work over in powder blue and peach colours with gold and silver embroidery over it. We used old mid-century knobs over these patterns to make them look like Indian embroidered drawers on the facia of her mantle cashier. This cashier/reception/her creative desk by itself is a piece of art within her space and draws attention to it when you see it.
As you go upstairs along the white laced staircase which has the brick etched glass railing attached to it, you enter the top floor of her boutique which consists of some more garment displays to her left and to the right is her accessory displays where she displays some of her jewellery and bag collections as well.
There are also two trial rooms on the top floor which have a chandelier made of bright strawberry salmon pink and lemon-yellow threads in each room. The reason why we decided to have it made in thread work is because it’s the basic and cardinal raw material used in the clothing industry and we wanted all these elements to be extensions of her field of work.
We eventually succeeded in creating a fairy tale like space for Vidhita as that’s what she wanted and that’s what she got, but more importantly a space where she could create and visualise more is what had to be created for her, a space that inspires her to create is what had to be created for her and that’s exactly what was created in the end for her.
Vidhita Raut is a very young fashion designer who wanted her store to inspire her to create. because her creations are experimental not only in designs but also with colours, we created a store that was a white canvas for her where she could fill in all kinds of colours and shades. We ended up creating a dreamy fairy-tale like space for the designer complete with a brick etched glass railing spiral staircase as the centre focus adorned with the designer’s own lacework. Other elements included an acrylic mirror ceiling, embroidered drawers, mid-century knobs and thread work chandeliers. We eventually succeeded in creating a space for her that showcased her work and inspired her to visualise.